POV
We are living opositte backlashes from multi diverse society groups.
Of course everyone has the right to its opinion, and in mature democracies every opinion should matter; Nevertheless there is the representation effect, meaning that can be difficult for my opinion to get heard, if i dont belong to an proeminent trend group, if i don't YELL in social networks, or if simply doesnt appear in the news whatsoever.
But should i be entitled to get that attention that I want, even if have not gathered enough of represented people on the issue?
This is the turnkey, that i call PLACEMENT - from Marketing 4 Ps. So if i get a proper channel to communicate my desired wish maybe i would be sucessfull to convert and commit people with that issue/ idea.
The concept of self marketing to share ideas or sell them is getting more supporters even if its in a unconscient way, therefor i believe is getting easier to enhance the herd effect by the digital channels to spread less support facts, but somehow sticks to the average citizen that usually lacks background or context to its opinion.
So its kind of easy to have emotional passionate shouts, that can easly spread and turn to clashes of worlwide magnitude. (of course that media plays a role in this, and usually likes to surf the wave while at the crisp)
So educate yourselves and don't follow the herd just because its... trendy (thats what i do)
