Friday, January 31, 2014


About Super Bowl censured Soda commercial:
 "is just a matter of establish standards ... once is done, there will be more to follow afterwards... the system hypocrisy is that everyone is doing something that looks like (banking, food, pharmaceutical, you name it), ... and are accepted or not accordingly the key players (usually the powerful ones)... so what to?, besides citizens really take the destiny that they want...."

Clearly that this debate has its epicenter wherever someone wants to put it, and surely its roots depend on who will be affected (how loud you have made your shout).
I'll try to focus here very briefly,and in a random order, several issues :

Marketing Strategy and Product itself, the commercial content, the fuss....

-as for the marketing, well sometimes a censure has much more advertising effects than a whole campaign itself... so this leads me to the "what if" this was done on purpose? (except the side effects on miss Johansson). Market are the soda consumers or energetic beverages consumers also;

- the product itself is an innovation, a portable device to have soda at home... ( that would make some cola and beverage brands go nuts.... and make them possibly what they can to stop it.... or in time, follow it). Of course there are the consumables such as the CO2 bottle, the flavouring spares, maintenance contracts etc... so the basic concept as for espresso coffee or the trendy "do it by yourself", "tailored made".

-the commercial itself is very visual, the actress is surely appealing, the lines are in my opinion too shallow, who would expected more ?!... this is not properly a "Vicky Cristina Barcelona", directed by Woody Allen); of course there is sexism and in sum the whole script could be a bit more ... polite, but for essentially a manly football fan audience, someone just followed his basic instinct which is in this case, sex.

-finally about the fuss itself.... this is just hypocrisy,  as i've said above every major company try to reduce is costs wherever in the world... being Energy, Finance, Coffee, Cocoa, Pharma or Textile.... all over the world, (i wouldnt dare now to point out a country, since this a Global issue);  you could question market rules or foreign laws, so you'll have to act through your mandatory or representative officer, considering you're a living in a democracy where citizens will has an effect.

So is up to people to decide whether to choose where their energy should be spent at, and if it is worth, in a cause effect perspective.

Thursday, January 16, 2014

Wednesday, January 8, 2014


Sometimes (most of the times) we can get efficiency (as in energy for instance) if we can recognize a certain pattern; so we can define certain procedures which can be repeated/replicated through a several amount of tasks, that we can detail to the essence; than probably, if we try to eliminate the heavy weights (waste), our system can get that precious % of better results .... governments, municipalities should apply such efforts to do better, but at the end is just a complex bureaucratic tie and web that they get into...hence citizens suffer from it also; Is just a vicious cycle as if it were some kind of control (automation definition) but where in the feedback line you couldn't get a corrected sign only add noise.... lots of it.

Sunday, January 5, 2014

EUSEBIO - your legacy lives

EUSEBIO legend lives!
One of the greatest world soccer players, has left our common earth today. He was an humble sportsman and was a pinnacle reference of soccer in Portugal and all over. Soccer pride, portuguese pride Rest in peace.

watch here:

Thursday, January 2, 2014

INNOVATE innovation in 5 steps

One thing that nature can really reveal us, is that from the stormy weather, there can be always surprises that keep us wondering. Thats what innovation is.... expectation for a surprise.

About innovation processes.... our mind is a well of ideas.... and an idea (as a surprise) can be a source of innovation... so, how can that occur "out of the blue"? What would be the right context to nurture your ideas? How much aware/ awareness have you from your surrounding world? How can you properly select or filter your ideas and get to the one that leads to innovation?
Of course that during our lives there's lots of noise that can't keeps always think in creation for innovative products, services, politics... whatsoever.... Many companies try to reproduce a favourable environment to enhance creation that leads to innovation.... which as good results (IDEO, 3M.... etc etc). But as a rainbow appears because some variables just gather properly in a time range, so innovation and ideas appear.
Da Vinci for instance, (and much more) had a inner source of ideas and most of it through observation ....
So observation through our possible senses, would be one of the keys.
But for itself observation can't produce an action ... so you begin another development step: which is questioning... like a child discovering things for the first time, trying to make sense of its surroundings....exploring and answering the naive questions (shape, proportion, colours , sounds, purpose, transmitted emotion, .... in a repeated process).
Do you feel like have answered the bulk of the questions? Can you figure a path for it ? Does it tell you anything... Can the answers communicate with you in a compelling fashion and keep you connected?
Then lets try it.... lets build your own scenarios and see how it goes  you can imagine how would it be (does it exists already and anyone looking for your idea...?), or can actually make, produce, at the beginning as the simplest form as you can reduce it, but as a sample which is relevant for your idea....
does it work? good! innovation complete!
doesn't work ... good in the same way (lots of steps have been crossed , and you have now more info that you were at the beginning) try it again as an iterative and feedback process; If this process is taking too much of your resources (better establish a limit from the beginning and stay with it! ) then you have to be humble enough to leave it.
Do you have a tangible thought? Do you want to keep it for yourself? or otherwise do you want to show it to the world and make it go forward?
If you want to show it..... get your compelling story for your idea and sell much as you can, keep more ideas coming and get people as enthusiastic as you for you innovation.
Soul... is the master piece achievement.... the push forward strength that can tell you to believe on the art that you have just done, and to convince other to the same belief.... will be what it can differs from other.
Enjoy innovation and have good ideas!

Wednesday, January 1, 2014

WELCOME 2014 - forecast for 2014

For 2014 i believe that world trends will emphasize in 2 distinct directions. By one hand economically and by another society.
2014 will definitely be in general (as a whole average) slightly better, if no wildcard takes ahead....

1st people are more aware, thats a good thing result of the information access so technology had a key role here; Although this process is slow, i think awareness is important in advanced societies where democratic structures are more efficient and more people focused.

2nd these same people for themselves realise more that can't rely and be so states/ government dependents, so they'll create their own structures and figure for themselves how to define and achieve their requirements. (ONGs, Groups, Networks .... this nothing new but its actually taking place in scale as Peter Drucker foreseen)

3rd New players are creating their agenda and with it societies will have to adapt to it, for instance "new" foreign languages teaching in some schools regarding these country economic weight or investment (powerful tool as i see it). So new cultural mixed standards and also technological ones.

4th New tech advances in hardware (nanotech advances) and augmented reality will bring new breakthrough opportunities in how people relate with machines  and with each other. Increasing tailored made productive systems.

5th There are also some uncertainties in what consumption concerns. The weak signs of EU, China 1st slowdown impact, the doubts for Japanese Bank as a key role for investment support, US debt dependencies ...