SCARLET MEANS RED?

About Super Bowl censured Soda commercial:
 "is just a matter of establish standards ... once is done, there will be more to follow afterwards... the system hypocrisy is that everyone is doing something that looks like (banking, food, pharmaceutical, you name it), ... and are accepted or not accordingly the key players (usually the powerful ones)... so what to?, besides citizens really take the destiny that they want...."

Clearly that this debate has its epicenter wherever someone wants to put it, and surely its roots depend on who will be affected (how loud you have made your shout).
I'll try to focus here very briefly,and in a random order, several issues :

Marketing Strategy and Product itself, the commercial content, the fuss....

-as for the marketing, well sometimes a censure has much more advertising effects than a whole campaign itself... so this leads me to the "what if" this was done on purpose? (except the side effects on miss Johansson). Market are the soda consumers or energetic beverages consumers also;

- the product itself is an innovation, a portable device to have soda at home... ( that would make some cola and beverage brands go nuts.... and make them possibly what they can to stop it.... or in time, follow it). Of course there are the consumables such as the CO2 bottle, the flavouring spares, maintenance contracts etc... so the basic concept as for espresso coffee or the trendy "do it by yourself", "tailored made".

-the commercial itself is very visual, the actress is surely appealing, the lines are in my opinion too shallow, who would expected more ?!... this is not properly a "Vicky Cristina Barcelona", directed by Woody Allen); of course there is sexism and in sum the whole script could be a bit more ... polite, but for essentially a manly football fan audience, someone just followed his basic instinct which is in this case, sex.

-finally about the fuss itself.... this is just hypocrisy,  as i've said above every major company try to reduce is costs wherever in the world... being Energy, Finance, Coffee, Cocoa, Pharma or Textile.... all over the world, (i wouldnt dare now to point out a country, since this a Global issue);  you could question market rules or foreign laws, so you'll have to act through your mandatory or representative officer, considering you're a living in a democracy where citizens will has an effect.

So is up to people to decide whether to choose where their energy should be spent at, and if it is worth, in a cause effect perspective.

PATTERN

Sometimes (most of the times) we can get efficiency (as in energy for instance) if we can recognize a certain pattern; so we can define certain procedures which can be repeated/replicated through a several amount of tasks, that we can detail to the essence; than probably, if we try to eliminate the heavy weights (waste), our system can get that precious % of better results .... governments, municipalities should apply such efforts to do better, but at the end is just a complex bureaucratic tie and web that they get into...hence citizens suffer from it also; Is just a vicious cycle as if it were some kind of control (automation definition) but where in the feedback line you couldn't get a corrected sign only add noise.... lots of it.

BACK HOME

In this season there are lots of people travelling around the world, usually for celebrations, gatherings, or new work opportunities;  In my opinion home is a concept for your comfort place, whether its tangible or not. Wherever you geographically are, your thoughts will be and remain with you (at least up to the moment :) ). Sometimes you feel the need to share this same thoughts to anyone, some other just to your closest ones; maybe also you need to change paradigms, and look for what your were, if that makes you happy, or to get back to your roots whether if they are materialized near a group of persons (family or not) or enjoying the silence and your thoughts. Its some sort of personal reengineering where you get your own machine more efficient in that such  NTP (ptn) conditions...  (remembered Sheryl Crow with " if it makes you happy..." and Depeche Mode "enjoy the silence" ).

THE CLOUD

Much has been said and written about digital info and data content share and its use. Nowadays we are most closely to a big and worldwide reality show. Everyone is using major data, seeing his target profit. No naive thought about this issue, is just the way is all being addressed by the big players. Is general population nothing more than just mere sitting ducks? Is all taken to the point where the matter is how much you worth by your collected data? Of course information as a price, but what i am talking about is the way and means this same information is collected and finally used. Can you name now a step in your life where data collection isn't done? I can't.  Lets take a very small example. You go to work, take your car, stop in a gas station, and there you are in a screen controlled by someone (of course for security reasons); But the real doubts start precisely after the image being processed/recorded and archived. The image can collect your behaviour for a certain socio study easily transformed in the stats useful to be sold (of course without your permission) for any marketing company, gov etc. In  the way to work you have to pass in tolls (peáge) imagine that your car plate is being checked each time a car passes the toll, what represents the amount of info collected from the drivers: where they go, at each time of the day etc etc who would benefit with such info..... and goes on..... and i didn't mention yet anything about cellular phones, or computers, net..... So what to do ... well, our own info must be worth something for someone .... and i would like to collect my bucks ......!

SELFIE

In the days that "everything counts in large amounts", what a nice prize for a word of the year "SELFIE"; I thought that human ego couldn't grow more... but how far I was/ am of the truth; I suppose that human ego is directly proportional to universe expansion within its own entropic behaviour. To me SELFIE represents the peak of our own isolation driven by technological evolution but at the same time a call for exacerbated attention. The "I" has made an hostile take over of the "We", and human kind seems to be in line with that. So what are the main concerns here? Does society rings a bell? Well a "new" society trend would be.... individual networking society, where everyone follow its own path but has to link somehow to others even if they don't mean nothing as a real physical connection. Some would say "what for"? Answer: Balance. Balanced societies scarce and individualism took place as never before... selfie is one more definition of it. Did this has something to do with Obama et al? Sure, It just gave me the topic for this post... :)

MADIBA (MANDELA) LIVES

In these days where raw models are lacking or scarce, one more has left this earth. Most of the newspapers refer to Mandela as being dead, but actually it is my opinion that should be written that he lives. He lives in his spirit, testimony of humbleness, fight for freedom, union, sense of mission and commitment for peace, hence a messenger in his journey in a troubled society and world;  Can you name at the present moment another living example of a person that fought for freedom and union of persons? Personally I hardly can't.
Much things are being said, so i'll try to stick to my own perception of MADIBA (Nelson Mandela). First real impression that I've had was during his release back in 1990. I thought "what kind of a person stays arrested for its true cause for so many time?". An idealist and inspired person would do that (i now say). So many persons (leaders with society and world responsibilities or simply the citizen itself)  should put the eyes on this human heritage and spread it in their actions around the globe. Everyone can make the difference. Peace, union and freedom are worth to fight about. Thank you Nelson Mandela.

THE LITTLE MOON

Moon always played an interesting role in our lives, even as a business (space, astrophysics, astrology....). Although its far enough, it can influence people and the whole nature (tides, wind....) with its magnetic and gravitic fields. Atraction or repulsion between persons although sometimes (most of the times) are "physicaly" dependent the core is really in persons spirit. As a matter of an example most of times the public/ or private sector front offices are leaded by (unfortunetly) miseducated people, and most of the times dont know how to treat a "costumer". Everyone should know the importance of a front office which reflects the company or institution first impression hence it can repulse or attract; imagine this for a country, who does have the KEY role to conduct a country front office? Or who has the power and knowledge to attract investment, to create jobs policies, to enhance innovation culture, who are these front officers???

WATER LINES

Indeed that water is our creation basis, it can be a reflection ( ) of our daily motion. It flows, sometimes floods, other just runs narrow or don't run at all.. A Jump into the water could mean that you get to your roots and finally become free for yourself. Our "leaders" seem to have taken an agenda for which they don't have the closest idea where did it came from and where will it lead us to, and sincerely i would dare to say that they care as much as the rest of the common mortals..... assumig that 90% of the persons make plans for a day, or as lot of maketeers like to put it "now"! So, maybe (just maybe) there are some considerations, examples, to recover from the dust that can point out a direction, in order to get the flow that so many aspire.

LEADERSHIP Vs LEADER CHEAP

Thats where we should be in to: a ship ruled by real leaders.
In fact i think there's lot of people lacking references of true motivation and inspiring persons;
(but there surely are a bunch examples...not perfect persons but inspired ones that could and can turn world a better place e.g. aristoteles, magellean, leonard da vinci, mozart, damásio, bill gates, steve jobs, mother teresa of calcuta, phelps...but you wouldnt have to go so far, maybe your father, or your sons are inspiring models)

Once, there was a teacher that told me "first you have to get your house cleaned....." this observation was regarding innovation inside companies.

So how to get the world cleaned? can we divide the problems to simple solvable things and improve for the best of each one of us? Because, i'm certain that almost everyone of us has a special gift that could be worth to enhance and share, and from the diversity of the "best" there would be better solutions to society.

The way i see it It could be done with education driver reinforcement, an education person gets more clarified and aware. This awareness is a starting point for questioning, and from the questioning and discussion answers should be put in place.

For the world get cleaned, such awareness should be balanced fashioned, meaning more equity and less distant gaps.

ABOUT NOBEL PRIZE

friday, october 9th 2009  -  wrote this some years ago to another blog.....

PAZ: Oba!

Muito se tem falado nas virtudes do Presidente Obama. De facto os holofotes estão-lhe tão direccionados que o podem ofuscar. Meio mundo olha para os EUA como uma espécie de guia económico quase como a aguardar o passo seguinte para que decisões estratégicas se tomem; Será um pouco de exagero deixar que uma só nação tome conta do mundo e aliás nestas alturas os EUA querem mesmo aliados (alguém tem de pagar as contas de exércitos privados e de créditos irracionais...) essa factura pesada está ancorar a actividade dos EUA e as pessoas começam a descrer e a ganhar anticorpos salvaguardando-se como podem (ou seja compram menos). Os lobbys sempre farão parte da actividade politica, mas o que o Obama sabia que iria encontrar era uma máquina infernal de lobbying quase impossivel de transpôr; As suas promessas poderão cair por terra sendo que as contas são tantas que talvez as externas, a serem prioritárias, podem-se sobrepor às afamadas healthcare measures e estas nunca passarem de uma miragem. Logicamente que a sua (de Obama) imagem internacional terá um peso decisivo no apoio às tomadas de decisão dificeis (como a gestão de guerras e armamento) e um prémio Nobel é sempre de salientar. Mas sinceramente há 1,5 ano atrás "ninguém" sabia quem era este presidente e o que atrás dessa altura foi feito em prol da dita PAZ. Paz tem um significado único.

Sinceramente espero que esse titulo atribuido seja acompanhado de actos que ultrapassem as expectativas...... do mundo!

PEACE: Oba!

Much has been said in the virtues of President Obama. In fact the spotlight is directed him so that can overshadow. Half the world looks to the U.S. as a kind of guide economic almost like waiting for the next step so that strategic decisions are taken, will be a bit of an exaggeration let one nation to take over the world and indeed in these times even the U.S. wants allies (someone has to pay the bills of private armies and credits irrational ...) this bill is heavy anchor U.S. activity and people start to disbelieve and make antibodies safeguarding as they can (ie buy less). The lobbies will always be part of political activity, but what Obama knew he would find was an infernal machine lobbying almost impossible to bridge; Their promises may fall down and the accounts are so many that perhaps external, to be priority may overlap the renowned healthcare Measures and these never pass a mirage. Logically that his (Obama's) international image will have a decisive weight in supporting decision making difficult (as managing wars and weaponry) and Nobel Prize is always noteworthy. But honestly there 1.5 years ago "no one" knew who was behind this president and what that time was made in favor of that PEACE. Peace has a unique meaning.

Sincerely hope that this title is attributed accompanied by acts that exceed expectations ......of the whole world!

-------------------------------

No comments for me now after about 4 years.... 

CREATION

People should be more creative,
creativness is one of our human main core characteristics,
so why not to use it? (at least make things diferent or with different approaches)
Sure if one have no bread at the table to eat,
how creativity would help, in economic point of view?

Lets start from the begining where as we should get proper education,
and context conditions (this means that the environment that surround us
will surelly influence during our lives).

Having that said, i think that should be governments responsibility
to promote society through educational programs...of course that all
implies money (resources).
Education will open consciousness and than after critical espirit....hence
people will question themselves, and from that questioning will result
more society intervention and also awareness for problems and other;

For instance ancient Greece has returned more open thinking with its favourable environment conditions (they had power/ strong army) and through power got knowledge
and through knowledge and stability.... arts, leisure,
new democracy basis (still addopted nowdays).

My end question (perhaps) would be like this:
since politicians can change the world (with all parallel questions of course!!) and are a privileged class (i.e. they have stability and a proper environment), why don't they use their
favourable context to be more creative and really do what they should... which in my opinion is taking care of their citizens and at present with a global view???


Gallardo

 

EUROPEs FAuLLt

My euro (sorry its not mine...anyway is whom?) as gone.
So what to do now?
Enjoy your everyday day living, if it felt pleasurous
or don't do nothing and also enjoy the show.

Start thinking what you really believe, and who you really are, and what your journey is all about....
Still the questioning : why?
Why humans submit themselves to their carving knives?

"cause i, i i dont care anymore....!" ---- loyd cole

Gallardo

One (EUROPE)

It is incredible and really unbelieveble, how european union isn't hable to ennance its major key points, and with it reinforce its leaders/ leadership and hence its own people. My point of view is that european union as forgoten its name: "union" , and there are no unreplaceble persons that could make the difference from the rest of the world. There's no doubt that Germany plays a key role in whole scenario and how Europe will develop its own political agenda, but Europe isn't Germany. Europe is a gathering of multiplicities as society, culture, inovation & d, unfortunetly lack of values (egocentrism mainly) its an worldwide side effect, wich everyone takes part of. Anyway, my point is that Europe will not stand and last, if doesn't change its global strategic policy, so the only way i see it will be the Federal regime constitution or will have cyclicly the same problems knocking on the door. How to make a general concensus around euro crisis ?strong leadership with an epic strategic view (someone should have the guts) would definetly be a turnkey to move forward and fast otherwise its will be always dry wood measures to increase the fire.

ONE - U2

En verdad

En verdad el mundo se queda siempre mas pequeño, pero al mismo tiempo mas distante y porque?
son tantas las barreras que hicimos y todavia es mucho mejor vivir sin ellas. qual es el desarrollo que intentamos? Nos hemos quedado en el tiempo de los primeros "FILIPES"? es decir, hagaremos todo por interes? A las veces me pongo a pensar si las estupidez humana iba a confrontarse al espejo decindo: "te conozco, pero, no me gustas nada!"....

The Right Fight

Hello world in every corner.

Suddenly and appearently there's a "new" fight europe/world order.

Lets take the last months short facts:

-BRIC supremacy

-Markets (down - sailing accordingly the winds );

-Bailouts;

-(sillent) Riots;

-Euro confusion and leadership weakness;

-Unemployment (youth they say... production or manufacturing out of ocidental countries);

In fact, a new mind revolution must and actually is taking place, the existing models weared out.

Which is the best or optimized solution? (shurely there are no magic wands);

Will we develop towards ancient solutions (dark ages???); are methaforically makerts the new barbarians? Are there some new concepts about what governance should be? IS someone addopting new measures to prevent a global underdevelopment? Do citizens really have power enough to decide governance models?

Since we went GLOBAL there are more risks and this jungle promises to be tougher through times; New aliances are about to come, some values should be taken; It is time!

"we're never gonna surbive unless we get a litle crazy" - SEAL

O dia - The day

Somewhere in the 80's - South Europe
I remember the days being a hard pain to get over during elementary school, waiting for the interval ( recreational ) and go for to play with friends; Classes were semi harsh under the watchful eye of a professorship almost indifferent ( I say almost , because we had teachers more severe or more indifferent than other ) whose pedagogy was discriminatory for the weak. Saw some fellow hungry , tired with problems at home ( and difficult problems ) and for some reason could not learn .... and moreover had to reach out to the harsh rule (method at the time to teach ... a thick wood ruler beaten several times in the hands when for somehow you didnt know an answer or were distracted)  ...anyway,  I pitied them .
One of these passages , and difficult problems , i have recorded like this : well , I remember one colleague who along with his brothers and mother were beaten up and expelt from their home, which for a drunk moment their father would be recurrently experiencing . They were living under an awning ( plastic cover ) with a mattress that could be ssen from the school; was cold that day and my mother ( great woman ) did what it was usual  to her....to give a hand . She called them to our house , gave them clothes and fed them between the crying and embarrassed eyes of the young children , I looked and saw suspicious my classmate drinking the warm milk from my mug , which stupidly at that time I caused a lot of confusion ... I did not understand .



Decada de 80 - Sul da Europa
lembro o dia de ser uma verdadeira seca o passar do tempo na escola primária a aguardar que chegasse a hora do intervalo (recreio) e ir para uma brincadeira qualquer; As aulas eram semi rispidas sob o olhar atento de um professorado quase indiferente (eu digo quase, porque haviam professore/as mais severos ou mais indiferentes) cuja pedagogia era discriminatória para com os fracos. via alguns colegas com fome, cansados com problemas em casa (problemas bem dificeis) e que por algum motivo não conseguiam aprender .... e ainda por cima tinham de estender a mão à dura régua ... eu tinha pena deles.
Uma das passagens desses, problemas bem difíceis, ficou-me gravada: assim, recordo-me uma colega que juntamente com os irmãos e mãe foram espancados e expulsos de casa, que por um momento ébrio que aquele que dizia ser pai ia recorrentemente experimentando. Ficaram a viver debaixo de um toldo (capa de plastico) com um colchão que se via da escola; Estava frio nesse dia e a minha mãe (grande mulher) fez o que era habitual dela dar a mão. Chamou-os lá a casa, deu-lhes roupa e alimentou-os entre o choro e os olhos envergonhados dos mais pequenos; Eu olhava e via desconfiado a minha colega de escola a beber o leite quente da minha caneca, o que estupidamente naquela altura me causou muita confusão... eu não entendia.

há dias assim - Radio Macau

under pressure question

phisically we are with 1 atm pressure, is this too much?
do people take and accept willingly all the oversized rush we're liven into?
does action needs a reaction? IF we consider pressure a trigger / action would there be an ignition/ reaction? Can societys live realy forever with a inccreasing state of pressure?
What would be the relief to reset the overcoming pressure?

Queen - under pressure

future

in the future there will be no pens...everyone will write in iSomething and other;
our cars will work by renovable energy; phones will be skin implanted, and so our IDs;
we'll be hable to comunicate without any physical support (i.e. pc or phone), we will have a universal standard language, people can be bought, nations, societys, societys (as i said before) can be directly ruled by Corps.; one's problems will affect faster and more people in every dimension or cause;

in the future people will true smile less.

Just "Milestoning"

Sorry to my blog billions of readers. In fact i haven't found any deep event that really got my attention...and also lack of time... So what has just happend in between? Well so much and nothing at the same time. World economys are more interdependent than ever . Money, money money makes the world go round ...this is so true, ancient and even out of style. I can't understand people behaviour. Lets take consumption as one of the adaptative, metamorphic evolutive ways to get self statisfaction. For instance this christmas some of the poorest countrys in UE have raised the volume of movements done in ATM (some aprox more 50 M€ than in 2009 - from 700 to 750 M€) , unemployment raised , bankrupcys raised.... eventhough there's money enough to get an average of 70€/ person in a 10 million people country. Thats unbelieveble! Credit, loans, rents (CLR) are the latest persons adiction..... can this be diagnosed some day as a desease ???

At the doctor:

DOC "-I'm sorry sir, i think you suffer from the contagious CLR"

PACIENT "- Me ? not me, i just have my car, house, dvd, hollidays and .............. (silence) .........Does it have a cure?"

DOC"-Well i would advise a trip to Mars, or any other born society, otherwise this will grow up indefinetly"

Be aware. Take your vaccines.

"Hey big spender...."

TIMES LIKE THIS

I wonder if nations one day could join efforts, for everyones sake, in order to get comon results.
Maybe its uthopic, maybe its asking too much....

We are driven by MARKETS and STOCK MARKETS????? come on! what is this? is there no respect for nothing?

I've seen in TV somewhere in Peru Amazonia, that a population (aprox 20 000 pp) there, is sustainable, live aside regular society and don't pay taxes hence probably it is free!
Of course there's lack of what we would consider the essential means and goods, and for myself i couldn't be there forever and doubt for more than 2 weeks.

But couldn't exist a balanced society, less egocentric, less speculative, less so many things????

i'm sad and tired!

we are prisioners of ourselves;
as an hope message, like in foofighters rock music band says " it is times like this we learn to live again".