PROSPECTIVE - we all have been given a big wildcard....

Does  it really matter how good you are at planning? Do all your pseudo-Boolean logic keys, open your wanted doors? What are the main variables that your life journey tells you to take in account?
I confess that even the more accurate planner couldn't observe the next most strange event on earth, even though there some few that try hard to get it right.
Predicting as always been a wizard sort of thing from the ancient times (for the crops, society, economy and consumers) and even Plato or Aristotle (for instance) tried it, analysing nature and human behaviour and yet didn't solve the whole of the question....
Fortunately, method and passing knowledge and wisdom through times, brought us some mainstream paths in which some how we can rely on..... or not?
We could say that some good diagnosis could be a interesting 1st step towards a less risky plan and at the end solution .... but there are the "if's" though.

As a short example, it can be analysed to the light of a certain pattern, that unmeasured and filthy plenty load of wealth, could lead to some predictable behaviour that is recognisable or characterized among a group, an institution,.... in the limit the whole world  (the insurers know this for sure!!!!); Top Stock brokers and high level finance / banking and tax haven countries..... and probably you wouldn't have to be a Wall Street Wolf as in the Leonard DiCaprio movie, to foster this. Yet, it would be expected all the excess occurred behaviour during this movie development, as in life though. (sex, drugs and rock&roll) which it happens to be common to other groups in society, as i've stated before ....politics, top rock stars, sport athletes, movie stars (these actually sell to media fuss, scandal etc.).... So could anyone predict the whole path or ultimate fate of Elvis Presley, Marilyn Monroe, Michael Jackson,  Amy Winehouse, Kurt Cobain ... (even the "unknown" Bankers....http://www.infowars.com/third-banker-commits-suicide-within-a-week/), and lately Philip Seymour Hoffman .... ( is just too sad to die home alone with a needle . Remembered System of a Down - Needles  or similar...and having it all .... or not...   )
So where does this goes into, you may ask yourself now... excess is almost predictable but people and nature are hard wild variables.

If this was a movie i would finish it with the sound of "Something" from Beatles or Lou Reed's - Perfect  Day, i think is suits....

and my tribute to Seymour (this was really hilarious....)

and goes on....

SCARLET MEANS RED?

About Super Bowl censured Soda commercial:
 "is just a matter of establish standards ... once is done, there will be more to follow afterwards... the system hypocrisy is that everyone is doing something that looks like (banking, food, pharmaceutical, you name it), ... and are accepted or not accordingly the key players (usually the powerful ones)... so what to?, besides citizens really take the destiny that they want...."

Clearly that this debate has its epicenter wherever someone wants to put it, and surely its roots depend on who will be affected (how loud you have made your shout).
I'll try to focus here very briefly,and in a random order, several issues :

Marketing Strategy and Product itself, the commercial content, the fuss....

-as for the marketing, well sometimes a censure has much more advertising effects than a whole campaign itself... so this leads me to the "what if" this was done on purpose? (except the side effects on miss Johansson). Market are the soda consumers or energetic beverages consumers also;

- the product itself is an innovation, a portable device to have soda at home... ( that would make some cola and beverage brands go nuts.... and make them possibly what they can to stop it.... or in time, follow it). Of course there are the consumables such as the CO2 bottle, the flavouring spares, maintenance contracts etc... so the basic concept as for espresso coffee or the trendy "do it by yourself", "tailored made".

-the commercial itself is very visual, the actress is surely appealing, the lines are in my opinion too shallow, who would expected more ?!... this is not properly a "Vicky Cristina Barcelona", directed by Woody Allen); of course there is sexism and in sum the whole script could be a bit more ... polite, but for essentially a manly football fan audience, someone just followed his basic instinct which is in this case, sex.

-finally about the fuss itself.... this is just hypocrisy,  as i've said above every major company try to reduce is costs wherever in the world... being Energy, Finance, Coffee, Cocoa, Pharma or Textile.... all over the world, (i wouldnt dare now to point out a country, since this a Global issue);  you could question market rules or foreign laws, so you'll have to act through your mandatory or representative officer, considering you're a living in a democracy where citizens will has an effect.

So is up to people to decide whether to choose where their energy should be spent at, and if it is worth, in a cause effect perspective.

DREAMING [ALL THAT MEANT TO BE GOOD]